Merchandise shouldn't become another job.
We build and manage merchandise stores for gyms, studios and clubs, including product direction, supplier coordination, store setup, orders and ongoing management after launch.
So your community has a place to buy, and your team is not left organising it.
Most merchandise stalls before it starts.
The idea is usually simple. The work behind it is not.
Every part of the setup needs someone inside the business to own it. So it either never starts, or it quietly becomes another thing to manage.
- Choosing the products
- Assessing garment quality
- Comparing suppliers
- Structuring the range
- Building the store
- Managing orders
- Answering customer questions
- Keeping the range updated
We take on the work behind the store.
The store is the mechanism. The work behind it is the part we remove.
Shape the range
We shape the range, guide the garment choices and structure the store around what makes sense for your community.
Build the store
We design and build the store, set up the products and prepare it for launch. Considered from the first product.
Coordinate suppliers and fulfilment
Everything is made to order. We coordinate the suppliers and fulfilment, so there is no stock to hold.
Keep it running
Orders, supplier coordination, updates and maintenance stay with us after launch. Not with you.
Your part stays simple.
Approve the direction. Share the store. Your community orders directly when they are ready. We manage the work behind it.
No stock to hold. No order forms to run. No fulfilment sitting with the business.
Built to fit.
Three concept stores, built to show how managed merchandise stores can look and feel in practice. Every community is different, and every store should be too.
Coastal Form Studio
Editorial wellness. A calm, considered store built around studio wear and everyday movement.
View concept store →
Baseline Training
Modern performance. A structured training store built for consistency, utility and everyday wear.
View concept store →
Iron Division Co.
Industrial strength. A bold store built around gym culture, identity and training essentials.
View concept store →Coastal Form Studio, Baseline Training and Iron Division Co. are concept stores created by The Merch Edit to demonstrate what is possible. They are not client stores.
One setup fee. No monthly management fee.
Ongoing management is included after launch. Seasonal refreshes are optional when the range needs updating.
Every store is managed by the people who built it. Not a platform. Not a support queue. A small team working with a limited number of clients at a time.
- Store design and build, product direction, supplier and fulfilment setup, and launch-ready presentation.
- Ongoing management is included after launch, without a recurring monthly charge.
- Seasonal refreshes are optional at $605 incl. GST when the range needs updating.
- No stock to buy upfront. No internal order management.
Tell us about your space and what you're looking for.
A few details are enough to begin. You do not need a product list or a merchandise plan to start. We read every enquiry personally and reply within 1-2 business days.
Enquiry received.
Thank you. We read every enquiry personally and will be in touch within 1-2 business days.