The Foundation Edit Promotion

What The Merch Edit takes on

A merchandise programme built beyond launch.

The store is the mechanism. The work behind it is the part we remove.

01

Shape the range

We guide the product and garment choices, then structure a range that makes sense for your community.

02

Build the store

We design and build the store, set up the products and prepare everything for launch.

03

Coordinate suppliers and fulfilment

Everything is made to order. We coordinate suppliers, production and fulfilment, so there is no stock to hold.

04

Keep it running

Orders, supplier coordination, updates and ongoing management remain with us after launch.

Range Store Suppliers Orders Ongoing management

Three businesses.
One managed store setup each.

Each setup is valued at $1,320 incl. GST. The store continues to be managed by The Merch Edit after launch. Optional seasonal refreshes are available separately.

Enter

Tell us about your gym, studio or club.

A few details are enough. You do not need an existing range, a product list or a merchandise plan to enter.

1

Complete the entry form

Tell us briefly about your business.

2

We check the entry requirements

We check the published eligibility and follow requirements for each provisionally drawn business.

3

Three businesses are drawn

The original draw takes place at 8:00 pm ACST, Tuesday 1 September 2026. Each provisionally drawn business is contacted by email and verified before it can be confirmed as a Winner.

All fields are required unless marked optional.

Business name

Your name

Your role

Business email

Platform used to follow The Merch Edit

Account name or handle

We use these details to confirm that the nominated account follows The Merch Edit on the selected platform. The account may belong to the business or to the person submitting the entry.

The nominated account must follow The Merch Edit on the platform selected above. Approved accounts are Instagram @the.merchedit, Facebook facebook.com/merch.edit and TikTok @the.merch.edit. Following more than one platform does not create an additional entry.

State or territory

Website Optional

Have you offered merchandise before?

Yes, we currently offer merchandise Yes, but we do not currently offer merchandise No

What would you want The Merch Edit to take on? Select all that apply

Shaping the range Building the store Coordinating suppliers and fulfilment Keeping it running We are not sure where to begin Other

I confirm that I am at least 18 years old, that I am authorised to enter on behalf of the business, that the information provided is accurate and complete, and that the business meets the eligibility requirements. I agree to the Promotion Terms and Conditions and acknowledge The Foundation Edit Privacy Policy.

If your business is confirmed as a Winner, The Merch Edit may use approved finished-store imagery and a factual summary of the project for case-study and marketing purposes. You will review the specific material before publication. Interviews, direct quotes, founder appearances and testimonials remain optional.

Entries close 11:59 pm ACST, Sunday 30 August 2026. Open to eligible Australian gyms, studios and clubs located in New South Wales, Victoria, Queensland, South Australia, Western Australia and Tasmania. One entry per business. Entry also requires the nominated account to follow The Merch Edit on at least one approved platform by the closing time and to remain following when verification occurs. Following more than one platform does not create an additional entry. Full Promotion Terms and Conditions apply.

Know a gym, studio or club that would benefit from a professionally managed merchandise store?

Tag them in the campaign post, or share this page directly. A recommendation is not an official entry - the business must complete the form itself to be included in the draw.

Interested beyond The Foundation Edit?

You do not need to wait for the draw. Businesses ready to explore a managed merchandise store can begin a conversation with us directly.

Start Your Edit

Questions before you enter?

About the offer

What does the complimentary setup include?

Product and range direction, supplier and fulfilment setup, store design and build, product preparation and launch-ready presentation. After launch, The Merch Edit continues to manage the orders, supplier coordination, updates and ongoing work behind the store.

Does it include free merchandise?

No. The complimentary offer covers the managed merchandise store setup. Products are made to order when someone purchases through the store. It does not include free stock, garments or merchandise inventory.

Are there monthly management fees?

No monthly management fee applies. Ongoing store management is included after launch. Optional seasonal refreshes are separate and can be added when the range needs updating.

About entering

Who can enter?

Eligible Australian gyms, studios and clubs located in New South Wales, Victoria, Queensland, South Australia, Western Australia and Tasmania. The business must be actively trading and able to participate in the onboarding and approval process. Full requirements are set out in the promotion terms.

Can we enter if we already offer merchandise?

Yes, provided the business meets the full eligibility requirements. The promotion may still be relevant where merchandise is currently managed through stock, manual orders, occasional releases or another internal process.

How are the three businesses drawn?

All entries included in the applicable draw pool have an equal and random chance of being drawn. Three primary positions and a ranked Reserve List are drawn electronically. Each provisionally drawn business is then verified against the published eligibility and follow requirements before it can be confirmed as a Winner.

What happens after a business is drawn?

The business is contacted by email and asked to complete the published verification and confirmation requirements by the applicable deadline. This includes confirming eligibility, satisfying the follow requirement, accepting the Prize, nominating a primary project contact and signing the Winner Onboarding Pack. If the business does not complete those requirements, is found ineligible or declines the Prize, the Prize may be offered through the Reserve process or redrawn in accordance with the Promotion Terms and Conditions.

Can we work with The Merch Edit without waiting for the draw?

Yes. Businesses can contact The Merch Edit directly at any time to explore a managed merchandise store.